How I reached 3.7 million people posting canvases to YouTubers
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1/ Flashback to 2017. My friend Giles and I set up a small business allowing anyone to design their own tweets and purchase them as canvas prints. Sales were dwindling. We had £200 left in the bank and needed to get eyeballs on our product in the run-up to Christmas.pic.twitter.com/sSXdcIoKXw
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3/ At this time Giles sent me a Casey Neistat video where he opens fan mail on camera. His said we should post Casey one of our canvases in the hope that he'd open it on camera and we’d get some exposure. It sounded wacky. But I agreed it was a worth a shot.pic.twitter.com/rie47kkkFr
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4/ After some quick googling we discovered that opening fan mail on camera wasn’t just something Casey Neistat did, but a broader YouTuber phenomenon called Mail Time. So Giles' little idea became a bigger idea.
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5/ We found ten YouTubers who did regular Mail Time videos. Wrote ten funny tweets, printed them off as A1 Canvases, and shipped them to their PO boxes around the world.pic.twitter.com/ApIGrSezUH
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6/ A couple of weeks passed and a YouTuber called Chilly opened our canvas on camera. She was so impressed with our gift that she gave a free shoutout to our website and pinned my comment to the top of her video. This video ended up with 3.3 million views.pic.twitter.com/PXqlVwSYSx
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7/ A few more weeks passed and another YouTuber called Sodapoppin opened our canvas on camera. That video ended up with 400k views.pic.twitter.com/7YB3gpPJl1
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8/ And that was that.
£250 spent
2/10 canvases opened
3.7 million views
17k uniques our site
Why did it work so well?2 odpowiedzi 0 podanych dalej 4 polubionePokaż ten wątek
Nice work! Any sense of how many sales it generated?
Wydaje się, że ładowanie zajmuje dużo czasu.
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