The trouble with your "Target Market" Entrepreneurs and investors alike always harp on the importance of your market and who your product is for. I ask founders all the time, "Who are your customers? Tell me about them." And the answers have been troubling me.
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There’s an interesting point Corey has about where to focus your marketing efforts early on, even with relaxed positioning. Certain channels it’s easy to focus on problem/solution (like content marketing), others it’s much tougher without picking (like ads)
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This is the best approach I’ve seen to this: https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/ …
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building
Yes: it’s not “build it and they will come.”
And there’s definitely some research and positioning that happens before you launch.
But 80% of our learning with Transistor has been from the folks who showed up after we launched and paid us.
As a group, they’re pretty diverse!