What are the downsides to having an audience? When you're validating an idea, your fans often add noise to the signal. They'll sign up because they want to support you. They'll be enthusiastic even if they don't really want the product.
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When fans sign up for your waiting list, that momentum can fool you into thinking you have product-market fit (when you don't).
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(on that last point,
@derrickreimer recently shared this story about how that happened to him with Level)pic.twitter.com/yuYEFC4LrR1 odpowiedź 0 podanych dalej 20 polubionychPokaż ten wątek -
Folks who have a big audience also have an additional pressure to succeed. If you’re unknown, and you fail, it’s not a big deal. You learn, and move on. But when you’re known, your failures get amplified.
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This performance anxiety can cloud your judgment. When you’re worried about “what will my audience think?” it’s harder to evaluate your business clearly, and make smart choices. It’s like trying to solve a complex math problem, while thousands of people look over your shoulder.
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The other big problem with having an audience? Ego. It’s gratifying to have fans; they make you feel good. But it can lead to us subconsciously deluding ourselves into thinking we’re on the right path (when what we’re really doing is protecting our ego).
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This is why you'll sometimes see well-known artists release work anonymously. They want the work to stand on its own and attract attention on its own merits. Similarly, standup comedians know that a room full of friends isn't a good barometer for how funny their act is.
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Customer intent is huge. What you want: folks who are genuinely searching for a solution to their problem (and are willing to pay to fix it). What you don't want: folks signing up for any other reason ("I'm curious," "Saw you on Product Hunt, and wanted to see your UI")
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In the past, I released a product that looked like a big winner. Lots of preorders and positive testimonials. But after the initial launch, sales stopped. What I learned: many of those launch customers were fans, excited about my new project. But beyond fans, nobody wanted it.
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W odpowiedzi do @mijustin
The downfall here is failing to validate your product with strangers. If the product is truly good and valid, that fanbase will have a huge impact upon release
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Yes! Exactly. It really does remind me of standup comics, who try to test their material on complete strangers to prove that it really is funny.
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