I've been rethinking this idea of "build an audience before you build a product." There *are* benefits. But there are also some major downsides.
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Customer intent is huge. What you want: folks who are genuinely searching for a solution to their problem (and are willing to pay to fix it). What you don't want: folks signing up for any other reason ("I'm curious," "Saw you on Product Hunt, and wanted to see your UI")
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In the past, I released a product that looked like a big winner. Lots of preorders and positive testimonials. But after the initial launch, sales stopped. What I learned: many of those launch customers were fans, excited about my new project. But beyond fans, nobody wanted it.
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Contrast that with
@TransistorFM (and projects like@megamaker and@marketingdevs): these products benefitted from my audience initially, but have found good (ongoing) traction from other channels. Your product has to have legs outside of your personal network.Pokaż ten wątek -
Again, this makes me think about comedians. Lots of new comics will invite all their friends to their first show. And they'll kill! But then they'll go on the road and bomb. The audience doesn't know them; their material has to stand on its own legs.
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