True. I’m trying to say: “The market you choose to target is important.” You can build an incredible product for a bad market (small, no money, not motivated) and you’re guaranteed to fail. But in a large market that’s hungry for solutions, even mediocre products win.
Certainly, founders can do whatever they'd like.
But:
"Bootstrapping is already hard, don't make it harder!" – Jason Cohen
5 customers is inherently more risky (and generally not a good fit for bootstrappers).
A company with 5 customers is probably an enterprise play.
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You may think that's harder. In my experience it's easier. 5 customers *may* be a bit extreme, but 50, 100, 500... that's an awesome market size (assuming they have $ and are similar enough to be able to reach them w/ same language). Why do you think it's not a good fit?
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I agree. It can really be all over the board but low customer counts can work well. I’ve been a part of or currently running 3 bootstrapped SaaS businesses. Here’s the spread: ~$5mm ARR: 225 customers >$100k ARR: 25 customers <$100k ARR: 40 customers
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building
tautology.
But "don't be niche, fish where fish are, target big broad markets with obvious customers" is IMO bad advice for starting bootstrappers