When Airbnb showed up, hotels, hostels, and B&Bs were already fishing in those waters; they could see there was plenty of fish!
By the time ConvertKit showed up, MailChimp had already caught millions of fish. But that just meant it was a good fishing spot.
-
Pokaż ten wątek
-
W odpowiedzi do @mijustin
ConvertKit is a good example. Airbnb reinvented their niche. Staying in someone’s spare room is very different than staying in a hotel.
2 odpowiedzi 0 podanych dalej 1 polubiony -
W odpowiedzi do @mubashariqbal
The market is the same though (“travelers who want accommodation”). Airbnb didn’t invent the market, they just changed the way the job was done. I didn’t start traveling because of Airbnb, I just changed where I stay.
1 odpowiedź 0 podanych dalej 5 polubionych -
W odpowiedzi do @mijustin
Yeah but at the beginning they targeted a specific part of that niche, people going to conferences who didn’t want to pay hotel prices. Yes NOW they target the same niche as hotels do, but not at the beginning.
2 odpowiedzi 0 podanych dalej 0 polubionych -
W odpowiedzi do @mubashariqbal @mijustin
Airbnb started as "stay on an air mattress in a stranger's house for money" if you don't call that niche, what is?
1 odpowiedź 0 podanych dalej 3 polubione -
W odpowiedzi do @tylertringas @mubashariqbal
I think you’re misunderstanding my point.
The opportunity existed because all the hotel rooms were booked up.
Their history, from the beginning, is about being in the same market as hotels.pic.twitter.com/hsKF0LTukG
2 odpowiedzi 0 podanych dalej 2 polubione -
W odpowiedzi do @mijustin @mubashariqbal
Not sure it's possibly to usefully debate this when you can re-define both 'niche' and 'market' to match survivorship bias. Particularly challenging in tweets.
1 odpowiedź 0 podanych dalej 0 polubionych -
Airbnb succeeds. Market = 'people who need a place to stay' (or is it people who'll sleep on air mattress in a random house). Juicero fails. Market = people who want cold-pressed juice, won't go to a store & have lots of $$ (or, humans who need nutrients & consume liquids)
1 odpowiedź 0 podanych dalej 3 polubione -
W odpowiedzi do @tylertringas @mubashariqbal
True. I’m trying to say: “The market you choose to target is important.” You can build an incredible product for a bad market (small, no money, not motivated) and you’re guaranteed to fail. But in a large market that’s hungry for solutions, even mediocre products win.
2 odpowiedzi 0 podanych dalej 2 polubione -
W odpowiedzi do @mijustin @mubashariqbal
Agree with that. Challenging to move that into actionable advice tho and has to be balanced with competition dynamics. I doubt you'd advise every founder you meet working on a too-niche idea to pivot to podcast hosting because there's fish there
1 odpowiedź 0 podanych dalej 3 polubione
Justin Jackson podał/a dalej Justin Jackson
The message is pretty simple: https://twitter.com/mijustin/status/1134881883169337344?s=21 … Definitely other factors as well, but I’m passionate about this one. Especially as I’ve seen how it’s affected some of my friends who have started local businesses (retail, coffee, restaurants). The market matters a lot!
Justin Jackson dodał/a,
-
-
W odpowiedzi do @mijustin @mubashariqbal
I think you're right in the sense that there is such a thing as too niche, and "don't be too niche" is both true & a
tautology.
But "don't be niche, fish where fish are, target big broad markets with obvious customers" is IMO bad advice for starting bootstrappers2 odpowiedzi 0 podanych dalej 4 polubione -
I'd broadly agree with Kevin Kelly and Naval who articulates this with "escape competition through authenticity" https://overcast.fm/+Q4m4jr2YQ/35:08 … Starting in a niche where you can build the absolute best product for a defined reachable market (even if small) is a good strategy.
1 odpowiedź 0 podanych dalej 5 polubionych - Pokaż odpowiedzi
Nowa rozmowa -
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building