Don't target customers that are rare, hard to find, hard to reach, hard to convince, or don't have sufficient numbers to build a business on!
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Sometimes, you start with bait and a rod and you'll ask: "What fish can I catch with these?" The business equivalent is starting with a product idea, and asking: "What kind of customers can I attract to this?" It's definitely harder to do it this way.
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It's easier to find a pool of hungry fish, and then give them the bait they want. Likewise, if you find a pool of customers who are hungry for a solution, it's easier to build a product that they'll want.
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One reason I like this GIF is it's a good depiction of what traction feels like. The fish are so excited, they're literally jumping in your boat before you've even taken out your fishing rod.pic.twitter.com/xbEgF4xPyg
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How do you know when you should pack it up and go find another fishing spot?
@derrickreimer has a good post on that here:https://www.derrickreimer.com/essays/2019/05/17/im-walking-away-from-the-product-i-spent-a-year-building.html …1 odpowiedź 0 podanych dalej 11 polubionychPokaż ten wątek -
It’s a good sign if you’re at a fishing spot, and you see good anglers pulling out fish.
That means with the right bait and the right skill, you can catch fish too.1 odpowiedź 0 podanych dalej 9 polubionychPokaż ten wątek -
When Airbnb showed up, hotels, hostels, and B&Bs were already fishing in those waters; they could see there was plenty of fish!
By the time ConvertKit showed up, MailChimp had already caught millions of fish. But that just meant it was a good fishing spot.3 odpowiedzi 0 podanych dalej 10 polubionychPokaż ten wątek -
There are examples of anglers who set out to catch Blue Marlin (a rare fish found in tropical waters). They grind and grind and grind. A few lucky ones will hook one. It’s the same with businesses. If you choose a small, difficult target market, your chances of success go down
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I think this is the fundamental misunderstanding about startups: you’re not “creating” a market. The market is already there. (Or, there is no market). Our job as product people is to serve that market better than they’re being served right now.
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It’s one thing or the other: there’s either enough people in motion, or there’s not. You don’t have enough time, money, and energy to change people’s minds. They’re either motivated to find a solution, or they’re not.
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You can build an incredible product for a bad market (small, no money, not motivated) and you’re guaranteed to fail. But in a large market that’s hungry for solutions (and has money to spend), even mediocre products win.
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W odpowiedzi do @zodman
Hi! the unroll you asked for: Thread by
@mijustin: "If you've ever tried fishing, and you've been in the same spot all day, and have only had a few nibbles... that feeling […]" https://threadreaderapp.com/thread/1134879779209920514.html … Share this if you think it's interesting.
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