The market is the same though (“travelers who want accommodation”). Airbnb didn’t invent the market, they just changed the way the job was done. I didn’t start traveling because of Airbnb, I just changed where I stay.
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W odpowiedzi do @mijustin
Yeah but at the beginning they targeted a specific part of that niche, people going to conferences who didn’t want to pay hotel prices. Yes NOW they target the same niche as hotels do, but not at the beginning.
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W odpowiedzi do @mubashariqbal
Couch surfers, people who beg their friends to let them stay on their couch, etc... are all a part of the total addressable market. The fact that there was a name for the phenomenon (“couch surfing”) shows there was momentum in that market. It’s not something Airbnb invented.
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W odpowiedzi do @mijustin
As you said they weren’t targeting the whole traveler market, they were going after the couch surfing market. Yes they grew into something much larger. I think it’s always smart to think about the larger market but target a smaller part of it first.
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W odpowiedzi do @mubashariqbal
Yes, in a way the fishing metaphor works here as well!pic.twitter.com/pNcCo1gVks
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W odpowiedzi do @mijustin
True, but you also have to worry about where the other fisherman are, and how big their net (or how good their bait) is compared to yours. Just another thing to consider. Making decisions is hard
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W odpowiedzi do @mubashariqbal
In a way, but small “bootstrapped” fishers have a big advantage over large commercial fishing vessels. Ruben is taking on DocuSign, and getting good traction (despite the fact that he’s tiny compared to them!)pic.twitter.com/heUmjBSgB4
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W odpowiedzi do @mijustin
One other point... how many others have tried to take on the big co and failed. Survivor bias is strong in this industry.
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W odpowiedzi do @mubashariqbal
Far more likely to go into a market with no competition and discover there is actually no demand (and then fail). You’re almost always going up an incumbent. Sometimes the competitor is adjacent (Blockbuster / Netflix) and sometimes it’s direct (MailChimp / ConvertKit)
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W odpowiedzi do @mijustin
My point still stands, yes lots of people fail because they target niche that has no demand. But 100s of other companies that tried to beat Blockbuster failed. 100s of other companies took on MailChimp and failed. It’s about building a path to growth, not expecting it right away.
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Also: thousands of other video rental places *did* compete with Blockbuster and did well. In 2002, Blockbuster had 8,000 stores, Hollywood Video has 1,800 stores, Movie Gallery had 1,400 stores. (Plus, there were 1000s of indie stores that did well during the rental heyday)
Wydaje się, że ładowanie zajmuje dużo czasu.
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