As you said they weren’t targeting the whole traveler market, they were going after the couch surfing market. Yes they grew into something much larger. I think it’s always smart to think about the larger market but target a smaller part of it first.
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W odpowiedzi do @mubashariqbal
Yes, in a way the fishing metaphor works here as well!pic.twitter.com/pNcCo1gVks
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W odpowiedzi do @mijustin
True, but you also have to worry about where the other fisherman are, and how big their net (or how good their bait) is compared to yours. Just another thing to consider. Making decisions is hard
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W odpowiedzi do @mubashariqbal
In a way, but small “bootstrapped” fishers have a big advantage over large commercial fishing vessels. Ruben is taking on DocuSign, and getting good traction (despite the fact that he’s tiny compared to them!)pic.twitter.com/heUmjBSgB4
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W odpowiedzi do @mijustin @mubashariqbal
What do you think that advantage is?
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W odpowiedzi do @louisnicholls_ @mubashariqbal
There are many. One, that
@asmartbear has mentioned in the past is that small bootstrapped startups tend to give better customer support than big enterprise companies.1 odpowiedź 0 podanych dalej 2 polubione -
I think that’s true. And don’t know specifics of Docsketch. But in general I’ve seen founders have a higher success rate in small markets than large. Most of the time, when you niche well and understand your audience, you realize they shouldn’t be in that ‘big’ market at all...
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W odpowiedzi do @louisnicholls_
Can you give me some examples? Happy to be proven wrong. I have a bunch of examples here:https://justinjackson.ca/niche
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W odpowiedzi do @mijustin
Sure - two products I worked on for example (gymhopper and postperk). Small niche markets.
@sehurlburt ‘s binomial is probably a smaller market too...2 odpowiedzi 0 podanych dalej 0 polubionych -
There are so, so many of these niche companies we never ever hear of, because we aren’t in their market. For every ConvertKit, there are 100 niche products hidden away making $$$
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In that post (http://justinjackson.ca/niche ), I highlight one of those niche companies: Moraware. They're awesome! They've built an incredible company. But they admit that it was probably harder (and took longer) than it should have.pic.twitter.com/nzeYBeyKoc
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