Don't target customers that are rare, hard to find, hard to reach, hard to convince, or don't have sufficient numbers to build a business on!
Couch surfers, people who beg their friends to let them stay on their couch, etc... are all a part of the total addressable market. The fact that there was a name for the phenomenon (“couch surfing”) shows there was momentum in that market. It’s not something Airbnb invented.
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As you said they weren’t targeting the whole traveler market, they were going after the couch surfing market. Yes they grew into something much larger. I think it’s always smart to think about the larger market but target a smaller part of it first.
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Yes, in a way the fishing metaphor works here as well!pic.twitter.com/pNcCo1gVks
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Wydaje się, że ładowanie zajmuje dużo czasu.
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That means with the right bait and the right skill, you can catch fish too.
By the time ConvertKit showed up, MailChimp had already caught millions of fish. But that just meant it was a good fishing spot.