I know it's cliche, but the only way to get the fish you want to catch is to find out which waters they're congregating in. (This also applies to business)
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If you can't find fish (or customers) it's because: 1. The fish you want are exceedingly rare 2. The fish you want are hard to catch 3. The fish you want are inaccessible (hard to reach) 4. The fish you want don't congregate in groups where you'll have a chance to catch them.
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Don't target customers that are rare, hard to find, hard to reach, hard to convince, or don't have sufficient numbers to build a business on!
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Sometimes, you start with bait and a rod and you'll ask: "What fish can I catch with these?" The business equivalent is starting with a product idea, and asking: "What kind of customers can I attract to this?" It's definitely harder to do it this way.
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It's easier to find a pool of hungry fish, and then give them the bait they want. Likewise, if you find a pool of customers who are hungry for a solution, it's easier to build a product that they'll want.
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One reason I like this GIF is it's a good depiction of what traction feels like. The fish are so excited, they're literally jumping in your boat before you've even taken out your fishing rod.pic.twitter.com/xbEgF4xPyg
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How do you know when you should pack it up and go find another fishing spot?
@derrickreimer has a good post on that here:https://www.derrickreimer.com/essays/2019/05/17/im-walking-away-from-the-product-i-spent-a-year-building.html …1 odpowiedź 0 podanych dalej 11 polubionychPokaż ten wątek -
It’s a good sign if you’re at a fishing spot, and you see good anglers pulling out fish.
That means with the right bait and the right skill, you can catch fish too.1 odpowiedź 0 podanych dalej 9 polubionychPokaż ten wątek -
When Airbnb showed up, hotels, hostels, and B&Bs were already fishing in those waters; they could see there was plenty of fish!
By the time ConvertKit showed up, MailChimp had already caught millions of fish. But that just meant it was a good fishing spot.3 odpowiedzi 0 podanych dalej 10 polubionychPokaż ten wątek -
W odpowiedzi do @mijustin
ConvertKit is a good example. Airbnb reinvented their niche. Staying in someone’s spare room is very different than staying in a hotel.
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The market is the same though (“travelers who want accommodation”). Airbnb didn’t invent the market, they just changed the way the job was done. I didn’t start traveling because of Airbnb, I just changed where I stay.
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W odpowiedzi do @mijustin
Yeah but at the beginning they targeted a specific part of that niche, people going to conferences who didn’t want to pay hotel prices. Yes NOW they target the same niche as hotels do, but not at the beginning.
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W odpowiedzi do @mubashariqbal
Couch surfers, people who beg their friends to let them stay on their couch, etc... are all a part of the total addressable market. The fact that there was a name for the phenomenon (“couch surfing”) shows there was momentum in that market. It’s not something Airbnb invented.
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