If you've ever tried fishing, and you've been in the same spot all day, and have only had a few nibbles... that feeling is very similar to what it feels like when your business doesn't have momentum.pic.twitter.com/2j0ucMaE96
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There are examples of anglers who set out to catch Blue Marlin (a rare fish found in tropical waters). They grind and grind and grind. A few lucky ones will hook one. It’s the same with businesses. If you choose a small, difficult target market, your chances of success go down
I think this is the fundamental misunderstanding about startups: you’re not “creating” a market. The market is already there. (Or, there is no market). Our job as product people is to serve that market better than they’re being served right now.
It’s one thing or the other: there’s either enough people in motion, or there’s not. You don’t have enough time, money, and energy to change people’s minds. They’re either motivated to find a solution, or they’re not.
You can build an incredible product for a bad market (small, no money, not motivated) and you’re guaranteed to fail. But in a large market that’s hungry for solutions (and has money to spend), even mediocre products win.
Is this ultimately a “circle of life” thing? As these new companies find deeper & richer waters with more & more features it allows newcomers to enter the shallow waters again.
ConvertKit is a good example. Airbnb reinvented their niche. Staying in someone’s spare room is very different than staying in a hotel.
I have so much to say about this rant because even though I know it’s just marketing content for twitter it triggers me in all the wrong ways ;)
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