@mijustin Would you go fishing at a big pond if it was so full of fishermen that very few fish would be left for yourself to catch?
Maybe it's better to go to a smaller pond that is not so crowded by other fishermen.
https://justinjackson.ca/niche
Can you give me an example of what you mean Landon? Stripe went after a boring + difficult niche, but there was certainly already competition there.
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Marketing automation is a good example. It was a rather small market with little completion at first because marketers didn’t used to buy technology. Everything went through IT. That changed obviously. Now look at that market. Pardot was a huge bootstrap success story there.
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Same with the Shopify apps use case. When Shopify first launched its platform the market for an app on that platform was much smaller than it is now. Some bootstrappers who were early there have done really well. Again, you want to find the niche market that’s going to grow.
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building
shouldn’t be is the market niche or big. It should be: is this currently a niche market that’s going to become a big market?