@mijustin Would you go fishing at a big pond if it was so full of fishermen that very few fish would be left for yourself to catch?
Maybe it's better to go to a smaller pond that is not so crowded by other fishermen.
https://justinjackson.ca/niche
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Eh. Not sure I’d say “generally.” Some big reasons for lack of competition are perceived difficulty in building or the product/market being boring. The
shouldn’t be is the market niche or big. It should be: is this currently a niche market that’s going to become a big market? -
Can you give me an example of what you mean Landon? Stripe went after a boring + difficult niche, but there was certainly already competition there.
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The good thing about big markets is that even if you don't dominate and only own a small piece of it, let's say 0.01%, that is still going to be a decent number, maybe big enough to sustain you as a small company.
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Realistically, most of us will never dominate or own a big chunk of a market. Many would be satisfied by owning a small chunk which is big enough and profitable enough to obtain some financial freedom. In that case, it makes sense to go for markets where scarcity is not an issue.
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