There's a myth that, regardless of which niche you choose, the internet is big enough to make your business a success. But in reality, most successes come from targetting a big (or fast growing) market.
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When is something large and when small?
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My wife and I went niche with our side hustle, Inspired Coffee Co. We sell flavored cold brew coffee grounds, only on Amazon. Not just coffee, cold brew coffee. Not just cold brew coffee, flavored cold brew coffee. No beans, just ground. It’s worked really well for us!
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Coffee (and all its derivatives) is a massive market. Because the market is so big, speciality coffees can do quite well. My guess is that the total market for flavored cold brew coffee grounds (sold on Amazon) is quite large.
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