I'm curious: did your team recently switch software? 1. What instigated the change? 2. Who instigated the change? 3. How did the "change agent" facilitate the change? 4. What, ultimately, convinced the boss to make the change?
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Brian Yes, Derrick No.
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You da man
@mijustin! It's not "switching". It's "migrating". Customer has to buy into the idea of spending time & money on migrating. Purpose of free trial is just to see if migrating is even worth considering. If yes, pay for a month (or 2) of both tools during migration. -
Question that jumps out to me: would a demo (with a pay upfront at the end if you want in) suffice instead of a trial? Worth trying?
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Anecdotal, but we don't do a free trial for Elsie, but we did do a demo video where we go in depth on the product (free trial-ish). We have found that when we charge people, they use the product more, and are generally open to giving us (awesome) feedback.
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I have a thought that keeps popping into my head: Trying a new product will take time and resources away from current workflows. Free trials are therefore not free. They've already invested time and money into trying your product, so why not charge? A paid trial seems reasonable.
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It depends on where adoption comes from. For a lot of B2B apps, adoption comes from the grassroots. This means you have to empower employees to try your product covertly so that they can prove that it works BEFORE they take it to the boss.pic.twitter.com/4kDDIxGsHp
Justin Jackson
How do I convince my boss to use this app?Team members need the freedom to try an app on their own, without having to give a credit card so they can get enough evidence to bring to the boss. - Pokaż odpowiedzi
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Awesome question
- This thread should be the basis for a talk at next year’s #MicroConf -
I hope I’ll have real data to share by then...
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Wydaje się, że ładowanie zajmuje dużo czasu.
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