Loved hearing @CasJam chat with @r00k. This caught my ear:
"I've been paying http://followup.cc $15/month for 4-5 years. That app runs my life."
this is one advantage of charging a "lower" price point. People happily pay for years, and don't even think about canceling.pic.twitter.com/ScWWUlwQFA
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Agreed. But, counter-point: I pay $30 for Superhuman because it runs my life. If they raised it to $100 I'd pay it. Probably even more, honestly.
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But to Justin’s point from his article, i haven’t switched away from http://followup.cc despite several competitors popping up. No reason to switch.
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The things that run our life have a lot of competition, driving down price, or they are so critical (with so little choice) that their pricing gets regulated.
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Gmail is cheap because the math on a only having paid plans wouldn’t move the revenue needle for Google and, more importantly, they know how to optimize the monetization of free users at scale. Strategy precedes Pricing.
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1 billion free Gmail users * 0.005 (GSuite paid conversion rate) * $5/mo = $25m ARR, or 1/10th of 1% of Google’s current annual revenue.
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If I were
@rahulvohra
I would figure out how to raise Ben’s payments. I bet he will, in due time. -
I believe in charging a fair premium for the best products — as a side effect we’re too busy working on product to worry about price right now

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It’s more than product category. Think about all the folks using something expensive like an InfusionSoft or a SalesForce when something *much* more affordable would perfectly suffice for their specific needs. And think about how reluctant most are to switching down-channel.
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Wydaje się, że ładowanie zajmuje dużo czasu.
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