Great post on pricing @mijustin !
I find myself agreeing with almost all of it. And then disagreeing with almost all of it.
Maybe the real goal is to “make more” as opposed to simply “charge more.”
The latter often leads to the former, but not always.https://twitter.com/mijustin/status/1117122391895789568 …
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I respect that, but the goalposts have a way of moving on their own as you go. If we talked two years ago, I would have been 100% sure that at our current MRR I’d be at the “enough” stage. Alas, not even close.
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Is that because you personally want to take home more now than you wanted to be able to take home two years ago, or just because even with MRR higher expenses have gone up too and you can't pull out as much as you expected to be able to?
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(Lots of folks seem to like this one)