A lot of bootstrappers think they have a marketing problem: "I need to get better at marketing." But, it's more likely that you have a product problem: "Do customers really want this? Do they care enough about this to switch to a new solution?"
-
Pokaż ten wątek
-
this is why most of my book, @marketingdevs, is about: 1. Choosing the right market 2. Building something they want "If your product is remarkable, getting noticed is a lot easier." –@peldipic.twitter.com/PjPlowCHfs
2 odpowiedzi 5 podanych dalej 45 polubionychPokaż ten wątek -
I was reminded of this concept again this morning while reading
@pjrvs' book (Company of One): "Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."pic.twitter.com/SxZeS17SqU
2 odpowiedzi 7 podanych dalej 41 polubionychPokaż ten wątek -
To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.
1 odpowiedź 1 podany dalej 31 polubionychPokaż ten wątek -
The number of sales your product receives is a multiple of these two variables: 1. How big is the target market? 2. How desirable is the outcome you're offering them?
1 odpowiedź 1 podany dalej 27 polubionychPokaż ten wątek -
In order to succeed you'll need to execute these steps well: 1. Pick a good market 2. Discover what they desire 3. Build something that gives them the outcomes they want 4. Do it better than the competition
7 odpowiedzi 7 podanych dalej 44 polubionePokaż ten wątek -
W odpowiedzi do @mijustin
Where does marketing fit in all of this? Is marketing inherent in your above 4 steps in that you believe the product will spread through word-of-mouth? (a.k.a. “good products market themselves”)?
1 odpowiedź 0 podanych dalej 0 polubionych
No, you're right, I missed a crucial step in there: 5. TELL PEOPLE ABOUT IT Marketing is showing people how their lives could be better with what you've built. (But that has to reflect the reality you've observed in their lives)
Wydaje się, że ładowanie zajmuje dużo czasu.
Twitter jest przeciążony lub wystąpił chwilowy problem. Spróbuj ponownie lub sprawdź status Twittera, aby uzyskać więcej informacji.
building