A lot of bootstrappers think they have a marketing problem: "I need to get better at marketing." But, it's more likely that you have a product problem: "Do customers really want this? Do they care enough about this to switch to a new solution?"
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What makes a good market? In my book, I recommend that you look for three attributes: 1. Purchasing power 2. Purchasing desire 3. Critical masshttps://devmarketing.xyz/saas-target-market/ …
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The marketing potential of your product is determined early on: 1. The market you choose (how cheap/easy are they to reach? do they pay for things?) 2. The customer desire you choose to tackle (how strong is it?) 3. The product you choose to build (does it satisfy the desire?)
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The challenge is asking the right question to customer about things that you don’t offer. They would end up asking or describing things that you can’t build for everyone. How do you handle this ?
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building
this is why most of my book,
