A lot of bootstrappers think they have a marketing problem: "I need to get better at marketing." But, it's more likely that you have a product problem: "Do customers really want this? Do they care enough about this to switch to a new solution?"
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And, YES! "Tell people about it" is a crucial step.https://twitter.com/earthlingworks/status/1097191073690968064?s=21 …
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What makes a good market? In my book, I recommend that you look for three attributes: 1. Purchasing power 2. Purchasing desire 3. Critical masshttps://devmarketing.xyz/saas-target-market/ …
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The marketing potential of your product is determined early on: 1. The market you choose (how cheap/easy are they to reach? do they pay for things?) 2. The customer desire you choose to tackle (how strong is it?) 3. The product you choose to build (does it satisfy the desire?)
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I try to live like a documentary filmmaker minus the camera. Ask a lot of questions about where they want to go. I listen for desired outcomes. Phrases that include things like "If only I could..." usually makes me dig deeper into exploring a potential business.
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building
this is why most of my book,
