A lot of bootstrappers think they have a marketing problem: "I need to get better at marketing." But, it's more likely that you have a product problem: "Do customers really want this? Do they care enough about this to switch to a new solution?"
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I don't NEED a better X because I can get by with Y, but X does make things easier so I definitely WANT it.
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Btw your book looks great, I don't need it but I sure as hell want to buy it :D
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