A lot of bootstrappers think they have a marketing problem: "I need to get better at marketing." But, it's more likely that you have a product problem: "Do customers really want this? Do they care enough about this to switch to a new solution?"
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this is why most of my book, @marketingdevs, is about: 1. Choosing the right market 2. Building something they want "If your product is remarkable, getting noticed is a lot easier." –@peldipic.twitter.com/PjPlowCHfs
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I was reminded of this concept again this morning while reading
@pjrvs' book (Company of One): "Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."pic.twitter.com/SxZeS17SqU
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This is good. But it feels like the opposite of product creator. there are 2 paths. 1) Create a product there is a need for , or 2) learn to identify, reach and sell to people who are ideal for your product. If you start @ #2, you have a product, #1 is identifying a market need.
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Product creators have to do these steps well: 1. Pick a good market 2. Discover what they desire 3. Build something that gives them the outcome they want
Wydaje się, że ładowanie zajmuje dużo czasu.
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