A lot of bootstrappers think they have a marketing problem: "I need to get better at marketing." But, it's more likely that you have a product problem: "Do customers really want this? Do they care enough about this to switch to a new solution?"
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I agree.. people will often give their last dollar to getting closer to their dreams, but not pay their utilities which they need. Want is pretty strong. Need is sometime not strong enough.. odd I know, but I've seen it
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A business owner will buy a software that saves them time every damn time.
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Want that stems from need is different than just want. I want a $270 Acme Studios beanie is different than I need a beanie so I want a beanie. If we build products that people want that comes from a need, we won’t have to sell, we’ll just have to remind prospects to buy.
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Part of this is semantics, but I've found I'm better at recognizing what people truly want (and will pay for) as opposed to guessing what they need (and will pay for). One feels prescriptive ("you need this!") the other is descriptive ("I'm listening, and you seem to want this")
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I really feel this is projecting the wrong idea. Sure, 40% or so of all startups fail thanks to the lack of product-market fit. But this is because many reinvent the wheel and it's obvious. Tons of great products don't have reach. If nobody has heard of you, you don't exist.
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Reach is leveraged by the foundation you set at the beginning: 1. The market you choose (how cheap/easy are they to reach? do they pay for things?) 2. The customer desire you choose to tackle (how strong is it?) 3. The product you choose to build (does it satisfy the desire?)
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