A lot of bootstrappers think they have a marketing problem: "I need to get better at marketing." But, it's more likely that you have a product problem: "Do customers really want this? Do they care enough about this to switch to a new solution?"
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To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.
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The number of sales your product receives is a multiple of these two variables: 1. How big is the target market? 2. How desirable is the outcome you're offering them?
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In order to succeed you'll need to execute these steps well: 1. Pick a good market 2. Discover what they desire 3. Build something that gives them the outcomes they want 4. Do it better than the competition
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How do you do all this? "You cannot know what your audience actually wants until you engage with them." – Seth Godin Hang out with people in their world. Interact with them in the Commons.
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And, YES! "Tell people about it" is a crucial step.https://twitter.com/earthlingworks/status/1097191073690968064?s=21 …
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What makes a good market? In my book, I recommend that you look for three attributes: 1. Purchasing power 2. Purchasing desire 3. Critical masshttps://devmarketing.xyz/saas-target-market/ …
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The marketing potential of your product is determined early on: 1. The market you choose (how cheap/easy are they to reach? do they pay for things?) 2. The customer desire you choose to tackle (how strong is it?) 3. The product you choose to build (does it satisfy the desire?)
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This is good. But it feels like the opposite of product creator. there are 2 paths. 1) Create a product there is a need for , or 2) learn to identify, reach and sell to people who are ideal for your product. If you start @ #2, you have a product, #1 is identifying a market need.
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Product creators have to do these steps well: 1. Pick a good market 2. Discover what they desire 3. Build something that gives them the outcome they want
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building
this is why most of my book,