First thoughts: If I was Gimlet, I'd be knocking on Apple's door to get a competing offer. Why? Apple is launching a streaming TV service. Apple needs content IP for original TV shows and movies (to compete with Netflix). Gimlet has this! https://twitter.com/nwquah/status/1091496410392875008?s=21 …
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W odpowiedzi do @mijustin
Price was surprising to me. I know they have some popular podcasts, but article says the ad rev for entire podcast market is small (few hundred million). Is this based on potential mostly?
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W odpowiedzi do @earthlingworks
An increasing portion of Gimlet's revenue is now coming from Hollywood deals like Homecoming.
Plus: branded podcasts are still performing well (Gimlet Creative does that).
Also, there is still tons of growth in podcast advertising – that's still just getting started.1 odpowiedź 0 podanych dalej 3 polubione -
W odpowiedzi do @mijustin
Huh. Yeah I get the ad potential side. Video stuff is interesting. Kinda curious to see how it all works out.
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W odpowiedzi do @earthlingworks @mijustin
(Lurking here on this string
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I don’t get b2c 70% of the time :)
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Kinda hope they don't sell
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Why is that? Risk of getting shows shut down/canceled, quality decreasing, etc.?
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Just quality generally. I mean they're doing great growing fast why get acquired?
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As @nwquah has pointed out: Gimlet's business model is actually super risky.
It requires a lot of up-front resources to develop a show, with no guarantee that the bet will pay off.
In some ways, the Spotify acquisition is their only way out (seeing as they took VC money).pic.twitter.com/yXhDhEckUH
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