First thoughts: If I was Gimlet, I'd be knocking on Apple's door to get a competing offer. Why? Apple is launching a streaming TV service. Apple needs content IP for original TV shows and movies (to compete with Netflix). Gimlet has this! https://twitter.com/nwquah/status/1091496410392875008?s=21 …
They'll do both. Some shows will stay free and ad-supported. But new shows like these will be for paying subscribers only: - the next big audio drama with Hollywood talent - the next big comedy show with A-list comedian (Gimlet and Spotify have done exclusives before)
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