First thoughts: If I was Gimlet, I'd be knocking on Apple's door to get a competing offer. Why? Apple is launching a streaming TV service. Apple needs content IP for original TV shows and movies (to compete with Netflix). Gimlet has this! https://twitter.com/nwquah/status/1091496410392875008?s=21 …
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If Apple wants to win against Netflix and Spotify in the world of streaming, they should start where they have the biggest advantage: PODCASTS. 60% of listeners use
@ApplePodcasts. They own the biggest podcast directory. They have editorial control over what gets featured.Pokaż ten wątek -
Apple has a huge opportunity here: Turn the "
@AppleMusic" subscription into an all-you-can-eat streaming buffet: - TV - Movies - Premium podcasts - Audio books - Music The pitch: "Instead of paying for Hulu, Netflix, Audible, and Spotify, get AppleStream."Pokaż ten wątek -
BTW - Apple is *already* investing in original content for their new streaming service. They've already bought the rights to a new thriller series by
@MNightShyamalan.https://www.theverge.com/2018/2/27/17059138/apple-tv-thriller-series-m-night-shyamalan …Pokaż ten wątek
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Counterpoint - If all gimlets shows go exclusive to Spotify they’ll lose half their audience. Spotify gets tired of funding a recording studio and figures they can throw ads in front of regular podcasts and make just as much?
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You really think Spotify would throw away the ad revenue by making gimlet shows exclusive?
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They'll do both. Some shows will stay free and ad-supported. But new shows like these will be for paying subscribers only: - the next big audio drama with Hollywood talent - the next big comedy show with A-list comedian (Gimlet and Spotify have done exclusives before)
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Wydaje się, że ładowanie zajmuje dużo czasu.
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