In some cases, "CHARGE MORE!" is bad advice. Let me explain.
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In my town, there are two barber shops side-by-side. Barbershop A is booked 4 months in advance, and charge $38 for a haircut. They can't take walk-ins, they're too busy! Barbershop B is rarely busy. They'll take walk-ins. They charge $25.pic.twitter.com/PQIXGHtLSJ
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What should Barbershop B do? If they "charge more" will their business magically improve? Of course not.
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A business' capacity to charge more depends on a number of factors: 1. How the customer perceives your product's value 2. The intensity of the customer's desire for your product 3. The availability (supply) of your product vs demand 4. Your customer's ability to pay
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How did Barbershop A manage to "charge more?" They didn't start at $38. When they opened their doors initially, they charged what everyone else did. BUT, they differentiated their product. They had superior service. They responded to the emotional desires of their clients.
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Gradually, over time, demand for Barbershop A increased. Clients had to start booking appointments months in advance. THAT'S when they increased their prices: when there was clearly an intense demand for the product. "Charge more" only works when there's sufficient demand.
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You can't charge more if your product doesn't give people something they desire: relief utility status safety progress belonging significance breakthrough entertainment
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W odpowiedzi do @mijustin
You just described the laws of demand and supply. But there is a loophole there. The same one that allows for a marketplace with 1000€+ iPhones and 500€ OnePlus. The machines are identical in spec, but one has perceived status BECAUSE it is more expensive. My 2 cents.
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I don't think it's because it's more expensive. People do it for: - the status - doing the same thing as their peers - having access to certain apps - hero worship (Steve Jobs) Seth Godin puts it this way: "People like us do things like this."
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W odpowiedzi do @mijustin
I agree with all of that, but there are cases in which people go for the most expensive option, simply because it's the most expensive option (and usually because they derive status from that fact).
0 odpowiedzi 0 podanych dalej 1 polubionyDziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Wydaje się, że ładowanie zajmuje dużo czasu.
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