In some cases, "CHARGE MORE!" is bad advice. Let me explain.
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A business' capacity to charge more depends on a number of factors: 1. How the customer perceives your product's value 2. The intensity of the customer's desire for your product 3. The availability (supply) of your product vs demand 4. Your customer's ability to pay
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How did Barbershop A manage to "charge more?" They didn't start at $38. When they opened their doors initially, they charged what everyone else did. BUT, they differentiated their product. They had superior service. They responded to the emotional desires of their clients.
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Gradually, over time, demand for Barbershop A increased. Clients had to start booking appointments months in advance. THAT'S when they increased their prices: when there was clearly an intense demand for the product. "Charge more" only works when there's sufficient demand.
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You can't charge more if your product doesn't give people something they desire: relief utility status safety progress belonging significance breakthrough entertainment
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Wait, what? Of course they should! Walk ins need a haircut *now* - absolutely the time you should charge a premium! The customer has no alternative...
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Granted, they might have a discount ( <$38) for people who book in advance/regulars, but walk ins? Absolutely charge at least $38
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Wydaje się, że ładowanie zajmuje dużo czasu.
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