Something that doesn't get talked about enough: What we see on YouTube, Instagram, Spotify, Reddit, etc... is heavily influenced by teenagers and kids. They determine what gets popular, what gets shared, and what gets talked about.
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This is different than what gets popular on network TV. If you look at the top ten list, you can see it's primarily influenced by an older demographic:pic.twitter.com/XmClIH8Rx9
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I have four kids. My boy (9 and 10) watch SSundee (a Minecraft YouTuber) almost every day.
Do you (as an adult) watch the same YouTuber, every day, no matter what?
My guess is that between your job, commuting, making dinner, helping your kids, you're not watching as much.4 odpowiedzi 0 podanych dalej 5 polubionychPokaż ten wątek -
W odpowiedzi do @mijustin
Well, don't you listen to all episodes of some podcasts as long as they are out? Isn't it the same?
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W odpowiedzi do @m1guelpf
This is a good point Miguel! One thing is that the consumption patterns of adults seem to matter *less.* For example, podcasting is still very very niche. It's currently playing a relatively small role in the overall culture. But the Reddit homepage? That's huge.
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W odpowiedzi do @mijustin
Well, I'd argue it's kinda the same. Here, in Spain, most of the people I know (parents, friends, etc) don't use Reddit (or don't even know what it is). And is the reddit landing that different from iTunes new & noteworthy?
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I guess you can argue that some social networks (Instagram, YouTube, etc) are influenced by teenagers, but I wouldn't say that influence is bigger or smaller than the one adults make
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48 million Americans listen to a podcast weekly. Instagram has 800 million monthly active users. The scale (for youth oriented media) is much higher.
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