That’s a very interesting quote. If someone asked me to name opinionated businesses it would be Basecamp, Intercom, maybe Heroku that come to mind. So clearly opinions can be a vehicle for success even if they narrow the market
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I’ve always like how Seth Godin talks about finding your “minimum viable audience”, the smallest market that can sustain you. If you can satisfy the people in that just-big-enough market, the hope is that the word will spread and it will grow outside that market by word of mouth.
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This interview was the first place I heard him talking about it in depth, although I’m sure he’s been talking about it for years: https://everyonehatesmarketers.com/seth-godin-marketing-secrets/ …
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I think if you have so much at stake, as in VC money — you have to be more careful because of so many stakeholders. I guess it depends how much you want to grow.
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Let's chat about it some time
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This is highly dependent on your goals as a company, your price point, your brand equity, etc. Apple can exercise their opinions with iPhone or MacBook at a lower cost than, say, Evernote.
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Still thinking about the tension between "being opinionated" and "having enough appeal in a given market."