If you're selling products, activation is EVERYTHING.
You can't build a business on people who buy your product and don't use it.
Activation leads to:
- positive outcomes for your users
- word of mouth, reviews, case studies
- repeat customers, upgrades, expansion revenue
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Getting the sale isn't enough.
Your product needs usage to succeed.
- "I ordered the book, but never read it."
- "I bought this app, but I never logged in."
- "I backed it on Kickstarter, but it just sat in its box."
- "I got the upgrade, but I kept using the old version."1 odpowiedź 7 podanych dalej 28 polubionychPokaż ten wątek -
For example, my buddy has a skateboard shop. It doesn't help him if he sells someone a skateboard, and they go home and put it in their closet. For him to have a healthy business long-term, he needs the customer to use the skateboard, and keep using it!
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W odpowiedzi do @mijustin
Have you read "Badass: Making Users Awesome" by Kathy Sierra. https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra-ebook/dp/B00VAUIM18 … Great book I borrowed from
@jasondoesstuff. Talks about exactly this topic.1 odpowiedź 0 podanych dalej 1 polubiony
I have! Although, it didn't initially land the way she described it. Finally able to articulate this myself.
Wydaje się, że ładowanie zajmuje dużo czasu.
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