Getting the sale isn't enough.
Your product needs usage to succeed.
- "I ordered the book, but never read it."
- "I bought this app, but I never logged in."
- "I backed it on Kickstarter, but it just sat in its box."
- "I got the upgrade, but I kept using the old version."
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For example, my buddy has a skateboard shop. It doesn't help him if he sells someone a skateboard, and they go home and put it in their closet. For him to have a healthy business long-term, he needs the customer to use the skateboard, and keep using it!
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The problem is more than most just concentrate on the same and not followup
Dziękujemy. Twitter skorzysta z tych informacji, aby Twoja oś czasu bardziej Ci odpowiadała. CofnijCofnij
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Ten tweet jest niedostępny.
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Sorry, that's what I mean by activation: they buy it, use it, and keep using it.
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Biggest mistake I see is new SaaS cos interpreting increasing activation as write lots of onboarding code and emails. Screenshare with every new customer. Figure out why they bought and what their goals are. Personally help them "activate" the promise of the marketing site.
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And once you've done enough of that, then write your fancy onboarding code and lifecycle emails (sorry
@SamuelHulick
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Wydaje się, że ładowanie zajmuje dużo czasu.
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