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By popular demand, I'm working on an ebook version of @tiny_wins!
My friend @joeworkman says: "It's like a choose-your-own-adventure book for marketing your product."
sign up for early access here:
https://tinymarketingwins.com/book pic.twitter.com/tEmloJxRQZThanks. Twitter will use this to make your timeline better. UndoUndo -
I just posted an expanded version of this on my Patreon: https://www.patreon.com/posts/21940452 (If you're a patron, please leave a comment!)
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When we're looking at what's trending on Reddit, Buzzfeed, Twitter, Instagram, YouTube, etc... how much have that is being determined by the behavior of kids and teens?Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
When we interact online, we don't *really* know if we're talking to 38-year-old with a Masters degree, or a 12-year-old who's bored on a weekend. That debate you're having in the comments? There's no way to know if it's with a teenager, whose brain is still developing.
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To summarize: 1. Kids and teens, as a demographic, have a huge influence on the internet. 2. It's possible that negative pieces of the internet are being amplified by kids whose brains (and ability to reason) are still developing.
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But online, even the platforms don't have good ways of determining who's who. Their terms of use don't allow those under 13 (or 17 in some cases) to create an account, but we all know that kids are using these services.pic.twitter.com/BxrC0IzqXA
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Think of it this way: a lot of the internet is like a masquerade ball. We're all mingling in the same virtual space, but we don't know how old the other attendees are. There are certain social spaces (bars, casinos) where we've set age restrictions for precisely this reason.
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Platforms like YouTube optimize for "number of minutes watched." Kids and teens are going to win that contest every time. This means platforms like YouTube are increasingly optimizing around the habits of kids and teens.
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Here's what's important to understand: right before puberty, a child's prefrontal cortex starts to develop. This is the part of the brain that manages common sense and impulses. Basically: kids aren't adults yet, and are still maturing. Ref: https://www.pbs.org/wgbh/pages/frontline/shows/teenbrain/work/adolescent.html …pic.twitter.com/gduUu9whPb
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The internet habits of our kids are determining a lot of internet culture. Adults and kids are increasingly on the same platforms (Reddit, YouTube, Instagram) but there's no meaningful way to distinguish which demographic is responsible for those views, likes & comments.
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I have four kids. My boy (9 and 10) watch SSundee (a Minecraft YouTuber) almost every day.
Do you (as an adult) watch the same YouTuber, every day, no matter what?
My guess is that between your job, commuting, making dinner, helping your kids, you're not watching as much.Show this threadThanks. Twitter will use this to make your timeline better. UndoUndo -
This is different than what gets popular on network TV. If you look at the top ten list, you can see it's primarily influenced by an older demographic:pic.twitter.com/XmClIH8Rx9
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Something that doesn't get talked about enough: What we see on YouTube, Instagram, Spotify, Reddit, etc... is heavily influenced by teenagers and kids. They determine what gets popular, what gets shared, and what gets talked about.
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We're no longer in beta, but we're on Betalist today.
Please click this link and give us a
!https://betalist.com/startups/transistor-fm …Thanks. Twitter will use this to make your timeline better. UndoUndo -
Justin Jackson Retweeted
My favorite part about the modern era:https://twitter.com/mijustin/status/753771080779571200 …
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Justin Jackson Retweeted
Mapping out the next few months of the ZenFounder podcast. What topics are most interesting to you? Let me know here:http://zenfounder.com/surveys/content-topics/ …
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Really great episode from
@iamashley!https://overcast.fm/+McFH_DDF4Thanks. Twitter will use this to make your timeline better. UndoUndo -
Justin Jackson Retweeted
Basically, stopping warming at 1.5C would involve an immediate, coordinated crash program of re-industrialization, involving every major country in the world. It would be like the US mobilizing for WWII, only across the globe, sustained for the rest of the century.
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Turkey, beer, and Tim Bits.https://twitter.com/TransistorFM/status/1049088043259445249 …
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Happy Thanksgiving you Canadian turkeys!pic.twitter.com/rSn49fmc6H
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