Agreed -ish. Long term "safety" & trust comes partially from expectation management & communication. You can feel "safe" while still talking risks, if it's considered and communicated. Risk awareness & consent are the big things. Which isn't traditional "safety" but is trust.
this doesn't even seem true for giant corporations, let alone startups - new things cannot be built without taking risk. risk is not safe. trust is great, but it's irrelevant if your company isn't providing value.https://twitter.com/tinytall/status/991340232837607426 …
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