billionaire media tycoon and mayor of san francisco. vp @foundersfund. ringleader @hereticon. editor-in-chief @ pirate wires 
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The mental model makes more sense when you frame the NYT as an energetic and charismatic new church exhorting its congregation to banish evil.
Not sure 'always has been' is fair. "Has been since around 2014" is probably more accurate.
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