Just to be clear, the existential threat you’re referring to is tech companies siphoning up ad revenue, formerly the province of media cos?
yes, I think new technology has made and continues to make the business of media very hard
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The existential threat isn’t ad revenue, that’s just the beginning. It will get “worst”, as we are seeing, by allowing any individual to become a media co. If traditional media is worried about “ad revenue” they are doomed to fail. Focusing on ad/subscription =
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Although I have an opposite theory: In countries like Spain, the gov will end up sponsoring the “newspapers survivors” under the “right to be informed”. The death of newspapers-traditional media, is the death of the current political system. Losing narrative control is too risky.
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