One could take that a lot of directions: "Bubbly with eye-catching branding, but lacks substance." "Seems fresh and new, but it really isn't." "A small but vocal following that makes it seem a lot more popular than it is." "Everyone in the office's second or third choice."
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I was drinking Lacroix in Chicago in 2010...nobody thought it was cool then!!
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Once he opens up you know the the bubbles and taste will go away after a few hours.
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So you agree he is gong to win?
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An American spin on European taste?
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