Michelle M

A5 For a startup, this can be highly valuable as it's not always clear who the exact target audience will be. Sometimes you might be surprised who the algorithms think are a good fit for you based on how they engage with the platforms. #semrushchat 7/7

A5 Retargeting isn't just about engagement with the same audiences anymore; it's now a way to build a better outreach model using each channel's available algorithms and data. #semrushchat 6/7

A5 Additionally, nearly all major advertising platforms have the ability to create Lookalike or Similar Audiences based on Retargeting lists. This means a smart Retargeting list set up can also help you reach new users similar to those Retargeting lists. #semrushchat 5/7

A5 All of these can be highly valuable as startups continue to reach their target audience while educating them on their new product/service/solution. #semrushchat 4/7

A5 Facebook has a whole section of preset audience filters based on users engaging with your Facebook and Instagram posts, profiles, videos, etc. YouTube has the same thing for videos and company profiles. Other platforms have similar solutions as well. #semrushchat 3/7

A5 It's a given to retarget your website visitors, but many startups are leveraging "new" mediums & running videos ads on YouTube or engagement campaigns on social profiles. Don't forget that these channels have Engagement audiences available as well. #semrushchat 2/7

A5 Startups can greatly benefit from using Retargeting since they're usually introducing us to something entirely new that we've not seen before. Usually, this will take multiple touches to get the point across, so audience building can be very important. #semrushchat 1/7

A4 Overall, you can continue to advertise to the same audience for a very long period of time as long as you change things up, keep your offers fresh, and continue to look for what is valuable enough to get the user to convert. #semrushchat 9/9

A4 At a certain point, however, we have to let that person go. The Time Lag report in GA can help you determine how long after the first visit someone is likely to convert. Use this report as a guideline for your cookie lengths. #semrushchat 8/9

A4 This will give you a better chance of a conversion and the user won't feel your offer is stale or that you're hounding them all around the web. #semrushchat 6/9

A4 The idea is to take recency into account and change things up as time goes on. Maybe in the first 7 days you offer the same whitepaper, but then offer something else for the next 7 days if the person didn't convert on the original whitepaper. #semrushchat 5/9

A4 What we advertisers should do instead is break up those cookie lengths and offer different whitepapers (or ebooks or some other call to action) as time goes on to reenage users with content that might be more appealing. #semrushchat 4/9

A4 Most advertisers will continue to push that same whitepaper for the length of time you're in that audience. Usually, that's the longest time frame the cookie can exist because we default to the longest time frame. (180 days on FB, 540 on AdWords, etc.) #semrushchat 3/9

A4 Imagine you click on an ad for a whitepaper, you then read the landing page and realize that whitepaper isn't what you wanted. So you leave. #semrushchat 2/9