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michaelyichao's profile
Yichao
Yichao
Yichao
@michaelyichao

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Yichao

@michaelyichao

Narrative 🦞 @PhoenixLabs. Director @jetcityimprov. Prev: @wizards, @riotgames, @ArenaNet, Imagineering. @DnZcomics for goofs, @SecretYichao for secrets.💙💜

Seattle, WA
bio.site/michaelyichao
Joined June 2009

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    1. Yichao‏ @michaelyichao 21 Oct 2020

      In game design we talk a lot about going where players are and engaging folks on platforms they’re already excited to be on. @AOC’s engagement with young folks and doing so with internet celebrities (streamers) just feels like the smarter version of the celeb endorsement. /1

      1 reply . 6 retweets 103 likes
      Show this thread
      Yichao‏ @michaelyichao 21 Oct 2020

      And it is done so authentically- she already plays games (League specifically) and had League streamers as the first folks she connected with, allowing her to speak with a high degree of empathy and relatability to the audience she was trying to reach, where they already were! /2

      9:25 am - 21 Oct 2020
      • 31 Likes
      • bellaboutime Salvador Skylar ⭕️ Bruno Santos Rags LastLight | | 劉 仲文 | | 🏳️‍⚧️ Kami Banani Nach || Ezlux is My City Now John
      2 replies . 0 retweets 31 likes
        1. New conversation
        2. Yichao‏ @michaelyichao 21 Oct 2020

          Also, playing a game is very vulnerable - you can lose and make bad plays, and streaming while playing is hard! Running commentary, managing between in game convos and your chat, is all more demanding than those who never done it might think. /3

          1 reply . 0 retweets 30 likes
          Show this thread
        3. Yichao‏ @michaelyichao 21 Oct 2020

          That a serious politician is willing to lose in front of an audience, have fun, and be silly is incredibly impressive (and simply unthinkable for our president, even in contexts fitting of his generation. Like, imagine him on Price is Right or something and admitting he lost.) /4

          1 reply . 0 retweets 35 likes
          Show this thread
        4. Yichao‏ @michaelyichao 21 Oct 2020

          I think many of us are worried about more unqualified celebrities running for office. But democracy lends itself to cults of personality, and I’m here for a competent, eloquent politician who understands this and builds up their celebrity through political / social engagement. /5

          1 reply . 0 retweets 38 likes
          Show this thread
        5. Yichao‏ @michaelyichao 21 Oct 2020

          This is a lot of words to say “AOC STREAM HYPE LIKED AND SUBSCRIBED”

          0 replies . 0 retweets 39 likes
          Show this thread
        6. End of conversation
        1. Howard Hooven, CSotA‏ @hhooven4 21 Oct 2020
          Replying to @michaelyichao

          *This* is the biggie. She engaged authentically. None of the rest of this matters if it was just shameless marketing like, oh, say the U.S. Armed Forces.

          0 replies . 0 retweets 0 likes
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