That wasn't the question I was answering. You asked if Amazon has jacked up the prices of books. I think the answer is yes, they have gotten more expensive instead of cheaper.
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Jacked up the prices, is different than adjusting to a more digital market
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Makes the digital library card for those public libraries that have such a system, even more valuable.
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In fact I think the power of online sales was totally lost on their corporate leadership which is why they no longer exist and Barnes & Noble and Amazon does.
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Didn't Borders briefly offer a "Nook-like" product, not long before they went under?
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