These massive platforms are in a very precarious position. They can't do anything that will please all users, they're hogtied by their real customers (advertisers), and clearly fuckups can have a huge runaway effect (Patreon). They're definitely not unconquerable behemoths.
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The majority of users never change the default so they can still achieve a win/win if they default the sort to what they think drives user engagement and then have a preference to chronological similar to Amazon defaulting to "featured" as opposed to price or avg user score
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