Indeed, arguably much of what we think of as real is pieces of the models.
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Writing a very data-driven piece at the moment, and got this nice reminder: "Only stories can make things real". I don't entirely agree: good models can make things even more real. But a stimulating thought.pic.twitter.com/HYmvNgpwS3
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maybe models work because they're construction kits for assembling your own stories
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Stories are mental models in humanizing terms.
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Different people can be reached in different ways. The question is who you want to reach.
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What comes to mind for me is how (well communicated) stories can evoke emotion and have a strong influence on how salience and relevancy is perceived, should the person be in rapport with the storyteller.
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