1/ Whenever there is a market fad/phenomena with low or no barriers and a flood of entrants—the best strategy is often: Be the arms dealer.
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No debate about value to consumers. Same for yogurt. It’s delicious. Just would prefer to be high probability agnostic arms dealer than having to raise and spend on marketing and race for share A product is not a biz is not an investment.
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Sure. I'm disputing the notion this is necessarily a fad. It may be - most things are - but that's calling it early. As to what makes good investment strategy here, I haven't thought about it, you may be right. No idea if a company can build a moat.
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I tried them (and JumpBike) because I can't walk 5 meters without seeing someone on them. Admittedly, a lot of people are clearly on a first ride. But a lot of people also look like they're now on ride number > 30.
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