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"If your product is good enough it doesn't need marketing." Is your product better than math? MATH needs marketing. Every year, a new crop of doesn't-know-math humans is born and we have to convince them that actually being able to understand the universe is a useful skill.
The notion that marketing is about lying is so damned frustrating. Bad marketing often is. The very best marketers - especially those who want repeat business - are often extraordinarily good at conveying truth.
As @m2jr says, be the best and then “syndicate the truth”
imo the real issue is that most founders aren’t naturally good at marketing and don’t like it too much (myself included). Easier to convince yourself something is bad/evil/lies than acknowledge that you’re lacking an important skill.
What if your product is not competent enough? You have a job and you have to show numbers.
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