It's a reference to McLuhan.
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McLuhan's point was that the medium (in this case, Excel) shapes the message so much that the supposed content is a lower-order bit. This guy's paintings are an example where that is not true.
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Before playing the video, I actually assumed he made every cell 1px by 1px and then painted via cell bgcolor. But in fact imposing graphs on top of each other is far more interesting!
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Yeah! I enjoyed the tidbit that he set a goal of showing other people after practicing for 10 years. Very interesting mindset!
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Great, isn't it? They'd be impressive even if done in the conventional way; the fact he figured it out from scratch in Excel is kind of mindboggling.
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I don't get it. This seems like wasteful, inefficient stubbornness. Think about what he could have achieved if not giving himself this artificial constraint. It's like deciding to build a bicycle, but with only foil collected from bubble gum wrappers.
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I think that building a bicycle only out of bubble gum wrapper foil would be pretty damn awesome...
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For him, the medium is not the message. But aren't we reading about him not because of the paintings but because he did them in Excel?
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