I work with one of the inventors of this technique (from the Stanford group they mention).
Clever materials can convert heat into wavelengths of light that the atmosphere is transparent to: http://www.economist.com/news/science-and-technology/21716599-film-worth-watching-how-keep-cool-without-costing-earth …pic.twitter.com/Z0HjgmoiBX
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Although it's really the ants that got there first:http://engineering.columbia.edu/staying-cool-saharan-silver-ants …
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