Everything comes back to the fact that people value freedom, identity, participation a la max neef, not just convenience/lower costs
@cherylshoe The experience of the airlines - who would love to move off a lowest-price-wins model - suggests co's can get caught in a trap
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@cherylshoe I.e., many would love to compete on other axes, but they're in a situation where consumers mostly respond to price, so they actThanks. Twitter will use this to make your timeline better. UndoUndo
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