The people who make trailers are mindbogglingly good at making information sticky.
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Also, curious fact: the quality of the trailer is correlated with the quality of the movie, but to some extent independent. Fr'instance I enjoyed "Man of Steel", but nowhere near as much as I enjoyed the trailer.
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Another trailer I love: the trailer for Brave: https://www.youtube.com/watch?v=ZnGNe3SB9Fk … The movie was only so-so.
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The last 1 second of that trailer is an absolute masterpiece. If there were Oscars for 1-second shots, it would have deservedly won.
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More great trailers: full trailer for Man of Steel: https://www.youtube.com/watch?v=KVu3gS7iJu4 … The Dark Knight Rises: https://www.youtube.com/watch?v=7gFwvozMHR4 … (Yeah, I'm a fan of both Nolans.)
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An aesthetic I like is when the use of music is deliberately restricted, and many Chris Nolan associated trailers do that well.
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The first 90 seconds of the Furious 7 trailer is marvellous: https://www.youtube.com/watch?v=Skpu5HaVkOc … I want to meet the genius who thought of that final jump, the car chase as art form.
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The Joker trailer is amazing: https://www.youtube.com/watch?v=zAGVQLHvwOY … If there was an Oscar for best performance in a trailer, Joaquin Phoenix would be a lock. (Maybe ever? He's just astonishing here.)
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Replying to @michael_nielsen
Best new product trailer in some time:https://youtu.be/P7zW53OuvMg
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Replying to @danielgross @michael_nielsen
The pulsing music (not resolved until the end) does much of the heavy lifting
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Much of it seems like the Simpsons: it relies on you recognizing the cultural referents, and connecting to them. It's very nearly this joke:pic.twitter.com/JO6DaHtobb
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Replying to @michael_nielsen @danielgross
Yes yes! this seems like the perfect culmination of our ongoing twitter discussion about how allusion works.
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Replying to @anecdotal @danielgross
It's funny: allusion is, in many ways, more powerful than the actual thing. Which I think is why montages like this can work so well. Of course, it helps that I know and love a huge fraction of the scenes referenced. The first 42 secs doesn't really work, though.
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